ABM(Account Based Marketing) Specialist 

California, United States · 8 Jan 2024


  1. Support evaluation and selection of tools and vendors that contribute to ABM(Account Based Marketing) activities and deliverables;
  2. Communicate and educate the sales, marketing, product, and customer teams regarding new and planned marketing activities;
  3. Track, interpret, and take action on key metrics that demonstrate success of programs and investments;
  4. Manage multiple projects in a fast-paced environment with great attention to detail combined with a strong desire to support pipeline generation;
  5. Research specific industry sectors, organizations, and sales account plans to help define and execute 1:1, 1:few, and one:many ABM initiatives.


  1. Ability to understand account needs and business goals and build tactical marketing plans around those themes;
  2. Familiar with using CRM systems;
  3. Excellent track record of driving targeted, optimized digital campaigns and programs;
  4. Master project management skills with superb attention to detail;
  5. Deep knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars;
  6. Motivated self-starter who has a can-do attitude and thrives in complex fast-paced, results driven environments;
  7. Standout communication skills with extraordinary ability to collaborate constructively and cross-functionally;
  8. Ability to partner with various teams and stakeholders to drive results;
  9. Highly analytical with a focus on metrics and outcomes.

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Channelwill, the outstanding eCommerce post-purchase and marketing solution platform, especially as a Shopify expert, empowers over 300,000 Shopify and Shopify Plus merchants to grow their brands, like DJI, Unilever, Joseph Joseph, and KACHAVA to achieve substantial growth in online businesses. 
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