Responsibilities:
- Support evaluation and selection of tools and vendors that contribute to ABM(Account Based Marketing) activities and deliverables;
- Communicate and educate the sales, marketing, product, and customer teams regarding new and planned marketing activities;
- Track, interpret, and take action on key metrics that demonstrate success of programs and investments;
- Manage multiple projects in a fast-paced environment with great attention to detail combined with a strong desire to support pipeline generation;
- Research specific industry sectors, organizations, and sales account plans to help define and execute 1:1, 1:few, and one:many ABM initiatives.
Requirements:
- Ability to understand account needs and business goals and build tactical marketing plans around those themes;
- Familiar with using CRM systems;
- Excellent track record of driving targeted, optimized digital campaigns and programs;
- Master project management skills with superb attention to detail;
- Deep knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars;
- Motivated self-starter who has a can-do attitude and thrives in complex fast-paced, results driven environments;
- Standout communication skills with extraordinary ability to collaborate constructively and cross-functionally;
- Ability to partner with various teams and stakeholders to drive results;
- Highly analytical with a focus on metrics and outcomes.
