Shopify Plus Benefits: Is it Still Worth It In 2024?

The popular e-commerce platform Shopify has a strong presence in the field of online business. As a user-friendly platform, it offers a wide range of packages. Whether you just started working in e-commerce or want to scale up your business, you can always find a suitable plan.

Among the various plans of Basic Shopify, Advanced Shopify, Shopify Retail, and Shopify Plus, this article focuses on the Shopify Plus plan and its benefits.

shopify plus benefits

6 key benefits of Shopify Plus

The enterprise-level version of Shopify, Shopify Plus, has numerous benefits that justify its higher pricing. Let’s have a closer look at the six key advantages of the Shopify Plus plan.

1. Greater customization

Shopify Plus offers enterprises great flexibility in determining their themes, checkout experiences, 404 pages, and branding. Online merchants with Shopify Plus can edit their stores’ underlying codes.

With such flexibility, online business owners can create a better shopping environment, increase conversions, and eventually boost revenues. For example, the Shopify Plus plan allows users to personalize the checkout process, tailored to individual brands.

2. Lower transaction fees

One big complaint from users with standard Shopify is the transaction fees. The platform charges transaction fees if merchants don’t use Shopify Payments as their payment gateway.

For Shopify Plus enterprises, such fees are charged at 0.15% of each transaction. For subscribers of other plans, the rates range between 0.5% and 2%.

3. Unlimited bandwidth

With the robust Shopify Plus plan, merchants can say goodbye to bandwidth limitations. As their business grows and thrives, they must choose a platform that can handle huge-scale volume and high traffic. Shopify Plus is the best choice.

The Shopify Plus plan is able to handle up to 500,000 hits per minute) and up to 6,000 checkouts per minute. Such a functionality ensures the functioning of online stores even during peak hours, like Black Friday.

4. 24/7 support

A vital benefit of the Shopify Plus plan is its 24/7 customer service. Whenever you encounter problems with using Shopify Plus, you know you have friendly and helpful support at your disposal.

Such a perk with the Shopify Plus plan ensures smooth migration for those transferring from standard Shopify to Shopify Plus and perfect daily use experiences for those loyal users.

5. A broader audience

Nowadays, consumers are split into various platforms and channels. Therefore, it is essential to integrate various channels in order to increase the customer base and generate more revenue.

If you also sell on eBay, Etsy, Pinterest, and other platforms, Shopify Plus allows you to integrate them to create a seamless online presence.

By uniting a wide variety of sales and marketing channels, online business owners are able to target more prospects, manage everything from back-end, and maximize sales.

6. Expansion

If you plan to expand your business, Shopify is a perfect choice. With this powerful plan, you are allowed to have ten stores under a single account. In addition, you can create up to 9 expansion stores for internationalization, separate physical locations, and other purposes.

One more advantage of this perspective is that whenever you have an innovative idea or want to try a new path, Shopify Plus allows you to set up an unlimited number of stores for experimentation. Imagine that you can always test a new idea every time you come up with one. Isn’t it great?

In summary, the Shopify Plus plan empowers large enterprises with flexibility, scalability, customization, practical tools, amazing features, and timely support. It is safe to conclude that Shopify Plus is a robust solution for growth-oriented businesses.

When to upgrade to Shopify Plus?

After sharing several benefits of Shopify Plus, you may wonder whether you should upgrade your plan. Here are a few things to consider.

1. Revenue

As mentioned earlier, Shopify Plus is the enterprise-level version of Shopify. It is a perfect choice for merchants who generate high revenues each year. As a general rule, Shopify Plus is recommended once your business constantly hits $1 million yearly. If it’s not the case, spending too much on your store’s infrastructure is risky.

2. Customization

Suppose your business requires excellent flexibility in building a unique shopping environment, such as memorable checkout experiences, personalized marketing, and an attractive layout. In that case, you can consider changing to the Shopify Plus plan. It allows you to edit the underlying code, hence greater customization.

3. Business type

Shopify Plus is a good idea if you consider operating both B2B and DTC. It provides features specifically designed for B2B sales, such as customized product and pricing publishing, quantity rules, and payment terms.

Remember, you can always turn to Shopify experts for help. Channelwill is among the most helpful, with its all-in-one solutions and robust applications. Whether you want to create a satisfactory shopping environment, increase conversions, offer multi-currency support, or ensure smooth logistics, Channelwill serves as your best helper.

How to Upgrade to Shopify Plus?

In today’s fast-paced world, keeping up with the latest trends and making your business competitive are a must for players in the e-commerce field. Shopify merchants may consider upgrading to Shopify Plus as their business grows and thrives. Here is a step-by-step tutorial.

1. Pre-migration considerations

Migrating to the Shopify Plus plan can be a game-changer for e-commerce professionals. Therefore, considerations from many perspectives are needed before making the change.

Things to consider include the business scale and type, annual revenues, customization and flexibility, and so on. For detailed information, you can look back at the previous section.

2. Store configuration

After ensuring you want to leverage the Shopify Plus plan to boost your business, you need to transfer your product information, customer details, orders, and other essential data. During such a process, Shopify offers convenient tools, such as export/import templates and Shopify API.

One of the key features of Shopify Plus is the flexibility to design the store on your own. Once the data is transferred, you can customize many aspects of your e-commerce business, such as checkout experiences, page layouts, product details, and so on, in order to make them fit your brand identity.

3. Test and review

With all configurations done, it is advised that you test your Shopify Plus store before launching it. Check for issues such as broken links, missing data, display inconsistency, etc.

Ensuring that the final version you present to customers is functioning perfectly without any errors is essential.

4. Launch your store

It’s time to make it live once you test and review your Shopify Plus store. You can work with your technical team to set a launch time and update any DNS records to point to your new website.

It is recommended that you closely monitor your website after the launch to address any problems quickly.

5. Post-migration considerations

Upgrading to the Shopify Plus is an ongoing task. After the successful launch of your website, you need to continue monitoring its functioning and gather user feedback. Regular reports are advised to ensure the best performance.

Besides, you can join the Shopify Plus Academy for self-guided training and education. It is essential that you and your team are familiar with the features and tools of Shopify Plus and the latest changes.

5 successful companies using Shopify Plus

Shopify Plus has been proven helpful by many e-commerce giants. Here are five examples of companies using Shopify Plus.

1. TB12

Impressed by the logistics technology offered by Shopify Plus, the health, wellness, and fitness brand TB12 leverages such a powerful plan to help it better its online shopping environment.

Time proves that TB12 makes the right decision. It is now able to deliver an Amazon-like shopping experience for consumers.

2. Touchland

Focusing on pocket-sized sanitizers, Touchland is a renowned brand in the field of health and e-commerce.

With countless visits and orders, Touchland grew even faster when the pandemic hit. Thanks to its wise decision to use the Shopify Plus plan, Touchland is able to handle the unprecedentedly high traffic. The unlimited bandwidth is one of the highlighted features of Shopify Plus, which proves to be quite helpful for growing business.

3. Boie

Boie, an American corporation in the personal care field, partners with Shopify Plus for many reasons.

For one thing, Boie handles a large number of sales every day. With the help of Shopify Plus, it efficiently handles high-volume orders while spending less on transaction fees. For another, inventory management and order tracking are issues related to daily sales. The Shopify Plus plan offers effective tools in such fields.

4. Dossier

As an online brand selling quality perfume, Dossier greatly benefits by leveraging the Shopify Plus plan.

According to Ines Guien, Vice President of Operations at Dossier, one of the most significant advantages of using Shopify Plus is the convenience of tracking inventory. The company quickly knows how many bottles of perfume are shipped and how many are left. “The analytics are super helpful.”

5. 100 Thieves

The premium lifestyle brand 100 Thieves is a representative user of the Shopify Plus plan.

When 100 Thieves grows from a small startup business and thrives, it faces traction in many fields. One of the most urgent problems is logistics. With the Shopify Plus plan, the company can handle thousands of orders it gets in a minute.

Shopify vs. Shopify Plus

Shopify helps merchants grow and thrive with its practical tools and diverse plans. Shopify and Shopify Plus are two of the most popular options. Let’s see their differences.

1. Different target audiences

The Shopify plan is ideal for small-sized businesses, while Shopify Plus is a perfect choice for large-scale businesses with huge sales volume and high traffic.

2. Pricing

The Shopify plan, targeted at small teams, is cheaper than the Shopify Plus plan. To be more specific, the former is $105 per month if paid monthly and $79 per month if paid every year. The latter costs $2,500 per month on a one-year term and $2,300 per month on a three-year term.

3. Customization

The Shopify plan allows merchants to design their stores using themes and applications. On the other hand, Shopify Plus offers greater customization and flexibility, equipping online business professionals with more choices and control over their stores.

The two plans generally differ in target groups, costs, and flexibility. However, they have certain similarities. For example, both plans are user-friendly and include 24/7 customer support. It is recommended that online merchants choose the one that best suits their business scales and long-term needs.


Today, we covered the advantages of the Shopify Plus plan, including the differences between it and Shopify, when and how to upgrade to it, and successful examples.

Remember, though Shopify Plus is powerful, it is the best for enterprises with large sales volumes annually. It is advised to choose the plan that best suits your business.

Also, many Shopify experts can work alone or as an addition to the powerful Shopify Plus. Channelwill is among the most popular Shopify helpers.

Offering all-in-one e-commerce solutions, it equips online merchants with effective tools across all online shopping processes, such as Trustoo for customer reviews, Parcel Panel for order tracking, Willdesk for live chat, and so on. Don’t hesitate to try it yourself!

FAQs About Shopify Plus Benefits

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