Top 8 Shopify Email Template Apps in 2024 [manually tested]

You only have one opportunity to make a good impression, especially with investors and customers. Thus, finding the best Shopify email template app can help you make the best out of the halo effect when it comes to email marketing.

A Shopify email template app gives tools to craft captivating and highly converting emails. These apps do wonders to help you create on-brand and on-message emails in minutes.

We’ve researched the most popular Shopify email template apps to bring you the ones that provide the best e-commerce email templates. You can use these apps to create your layouts, upload images, add upsells, and integrate socials into your emails.

Top 8 Shopify Email Template Apps in 2024

In our research to find the best Shopify email template apps, we gauge the following:

  • Ease of use – We dive into how easy it is for you to navigate around the app to ensure it works smoothly and you can navigate it easily.
  • Features – We ensure each app offers advanced customization features to help you create tailored email templates to boost your engagement and conversions.
  • Integrations –To keep everything working smoothly, we ensure the apps work seamlessly with other software and applications in Shopify’s toolkit.
  • Pricing – We provide a clear understanding of the app’s charges for their services to help you make smart choices that align with your budget.
  • Customer reviews. – We examine feedback from the apps’ past and present features, giving you insights into how each app works and the value it provides.

1. OrderlyEmails: Email Templates

1. OrderlyEmails: Email Templates 

Customer Rating: 4.9/5 (over 747 reviews)

Key Features

OrderlyEmails is the best Shopify email template app for merchants seeking to customize Shopify’s standard transactional emails with their branding.

OrderlyEmails lets you conveniently add your brand’s logo, colors, and fonts to the emails that Shopify sends your customers. The app also allows you to customize Shopify order confirmation emails by adding post-purchase discounts, upsells, and product recommendations. OrderlyEmail’s Magic Designer tool provides an ingenious way to upgrade Shopify’s dull, standard emails into the best e-commerce email templates for boosting sales and growing your brand.

  • Add discounts, product upsells, and recommendations to emails
  • Supports, quick translation, sales tax, and multi-currency settings
  • Fully customize emails from Shopify
  • In-built designer tool

Pros and Cons

Pros Cons
  1. Multi-language and Multi-currency capabilities
  2. Beautiful and easy-to-install templates
  3. Can work on multiple stores at once
  4. Barcoding capability
  5. Light and dark mode on mobile
  1. Fairly steep learning curve
  2. Users cannot remove parts of a template without HTML

Integrated with Other Popular Shopify Apps:

Order Printer Pro, POS retail app, Store Pickup + Delivery, SendOwl, Tracktor Order Tracking, and OrderlyPrint.

Pricing Plans

The app is available at no cost.

2. Grid & Pixel – Email Templates

2. Grid & Pixel - Email Templates 

Customer Rating: 5.0/5 (over 31 reviews)

Key Features

Grid & Pixel provides the best Shopify custom email templates for merchants looking to create individualized emails with images and videos.

Grid & Pixel is unmatched when it comes to impactful first impressions. Using the power of AI, this app lets you use GIFs, videos, and images to showcase your products and tell your brand’s story. The templates’ dynamic designs help you deliver highly personalized emails with custom content to your customers. You can further boost your store’s marketing capabilities by complementing Grid & Pixel with Etranslate to let customers shop in their local languages.

Furthermore, you can automate email and SMS marketing campaigns to sell more stuff to customers and save time.

  • Personalize emails with graphics and animations
  • Tons of highly personalized templates to choose from
  • Save time with export-ready templates
  •  Create dynamic, AI-powered, email designs

Pros and Cons

Pros Cons
  1. AI-powered product scenes
  2. Free plan with unlimited personalized emails
  3. Easily integrates with Klaviyo
  4. Provides dynamic images for emails
  5. Does not affect store loading speed
  1. Supports only one language: English
  2. Free plan limited to sending emails to 100 recipients

Integrated with Other Popular Shopify Apps:

Klaviyo, SMS, Social Media, and Email

Pricing Plans

  • 7-day free trial
  • Free plan
  • Fixed plan @ $19/month

3. Seguno: Email Marketing

3. Seguno: Email Marketing 

Customer Rating: 4.8/5 (over 1,014 reviews)

Key Features

Seguno is the best app for merchants looking for Shopify custom email templates with spam protection, and built-in deliverability assistance.

With Seguno, you won’t have to worry about your emails ending up in the spam folder. The app employs built-in best practices that work with your store’s data to ensure your emails are captivating and error-free. And with Back in Stock and restock alerts, you can improve sales and engagement rates by calling customers back to your store. The app also allows you to set up automated emails and track their performance in one place.

  • Access segments, discounts, blogs, and product data for emails
  • Design emails with Canvas drag-and-drop editor
  • 200+ customizable email templates
  • Fast custom support from real email experts

Pros and Cons

Pros Cons
  1. Analytics to track email campaign performance
  2. Free chat and Email support
  3. Fully integrates with Shopify
  4. Tons of built-in tips for crafting effective emails
  5. Pre-built automation to save time on setting up essential email sequences
  1. Low subscriber limit for newsletters between tiers
  2. No option to target customers on the amount spent

Integrated with Other Popular Shopify Apps:

Shopify POS, Shopify Flow, Mailchimp (import contacts and keep status in sync for a smooth transition), Dynamic Banner Suite (grow your subscriber list with our email capture banner), Product Reviews, All Email Pop-up Apps, Canva, and Facebook Leads

Pricing Plans

  • 10-day free trial
  •  Free plan
  • Standard plan @ $35/month
  •  Advanced plan @ $245/month

4. UpOrder (formerly Spently)

4. UpOrder (formerly Spently)

Customer Rating: 4.6/5 (over 581 reviews)

Key Features

If you’re looking to customize Shopify’s email notifications with effective smart product recommendations and unique discounts, then UpOrder is the best Shopify email template app for you.

UpOrder lets you turn one-time shoppers into repeat customers using Shopify’s email notifications. You can add discounts, product recommendations, loyalty offers, and custom branding to all the email notifications that Shopify sends your customers. Whether it’s Shopify order confirmations, shipping updates, account welcomes, or any of the other 25 standard Shopify emails, UpOrder allows you to take full advantage of them to improve sales and engage customers.

This app, coupled with a Back in Stock alert app, can help you create powerful marketing strategies that spark urgency in customers. It also enables merchants to trigger automated email campaigns based on customer behavior using free Shopify email templates.

  •  Insert product recommendations and discounts based on purchases
  • Customize Shopify notifications with store branding
  • Easy-to-use drag-and-drop email designer
  • Track email performance to boost sales and customer engagement

Pros and Cons

Pros Cons
  1. Supports dynamic discounts
  2. Automated follow-up campaigns
  3. Free to use
  4. Social network buttons
  5. Users can add referral programs to emails
  6. Easy to transfer email templates into Shopify
  1. Replicate feature may not work on some systems
  2. Relatively low loading speed

Integrated with Other Popular Shopify Apps:

LimeSpot, Bold Product Options, ShopPad Infinite Options, FourSixty, Sufio, and TikTok

Pricing Plans

  • Available at no cost

5. Klaviyo: Email Marketing & SMS

5. Klaviyo: Email Marketing & SMS

Customer Rating: 3.9/5 (over 1,758 reviews)

Key Features

Klaviyo is the right email template app for merchants looking to craft effective data-driven email marketing campaigns using the best e-commerce email templates. It uses store and customer data to generate email templates that use pre-built best practices.

The app has over 300 pre-built integrations designed to leverage all customer data. These integrations and best practices can help you deliver personalized and targeted emails, SMS, mobile push, reviews, and forms. Klaviyo also features an extensive library of customizable email, SMS, form, campaign, and report templates.

  •  Craft emails using data from Shopify and other apps
  • Segment using real-time and historical customer behavior
  • Track the performance of email marketing campaigns
  • Guaranteed access to real-time revenue information

Pros and Cons

Pros Cons
  1. Tons of integrations
  2. Can incorporate coupon codes into automated flows and campaigns
  3. Loads of learning materials
  4. In-depth email marketing management
  5. Can create targeted segments using any customer data
  1. Steep learning curve
  2. No option to contact customer support via email

Integrated with Other Popular Shopify Apps:

Shopify Flow, Facebook Advertising, Recharge, Swell Rewards, Smile.io, Aftership, and Typeform

Pricing Plans

  • Free plan
  • Email plan @ $30/month
  • SMS plan @ $15/month

6. Omnisend Email Marketing & SMS6.

6. Omnisend Email Marketing & SMS6.

Customer Rating: 4.8/5 (over 5,289 reviews)

Key Features

If you’re seeking to create custom email templates with automated abandoned carts and pop-ups, then Omnisend is the right email template app for you.

Omnisend is a versatile app that enables you to grow your email list and engage customers using pop-ups, email marketing, and newsletter campaigns. The app saves you time with ready-made messages, subject lines, and workflow settings. You can set up and automate Welcome, Product Abandonment, Order Confirmation, and Shipping Confirmation emails in record time.

Omnisend also provides analytics and actionable insights to help you learn more about your customers and identify the best marketing strategies. The app gives you sales performance, campaign, automation, and form reports, as well as audience growth trends in a live-view dashboard.

  • Tons of ready-to-use emails and pop-up templates powered by valuable customer data insights
  • 20+ pre-configured automations allowing you to simplify workflows and audience engagement
  • Easy activation for one-click cart reminders to re-engage customers that left without buying
  • Easy creation of stunning emails with easy-to-use drag-and-drop email builder

Pros and Cons

Pros Cons
  1. Online chat support
  2. Users can set up automation by day of the week
  3. Users can choose collections in the automatic recommender
  4. Offers signup forms
  1. Some SMS notifications may not send
  2. No embedded forms, only pop-ups and landing pages

Integrated with Other Popular Shopify Apps:

Shopify Flow, Gorgias, Justuno, Recharge, Aftership, LoyaltyLion, and Loox

Pricing Plans

  • Free plan
  • Standard plan @ $16/month
  • Pro plan @ $59/month

7. Privy – Pop-Ups, Email, & SMS

7. Privy - Pop-Ups, Email, & SMS

Customer Rating: 4.6/5 (over 24,805 reviews)

Key Features

Privy is the best Shopify email template app for merchants looking to set up email and SMS campaigns with automatic cart saver texts.

This app lets you grow your email and SMS list with pop-ups using captivating pop-ups like spin-to-win displays and countdown timers. Privy’s advanced SMS marketing feature allows you to save abandoned carts with cart saver texts. You can also notify shoppers about new products and limited-time coupons and discounts.

You can further improve your store’s customer engagement rates by coupling this app with loyalty program apps.

  • Easily craft emails using a drag-and-drop email editor
  • Loads of pre-made email templates to choose from
  • Six pre-built email and SMS marketing automation
  • Dozens of pop-up display methods to highlight special offers, capture leads, and promote engagement

Pros and Cons

Pros Cons
  1. Intuitive and easy-to-use interface
  2. Users can place products in emails
  3. Shows conversion displays
  4. Easy to create email signup forms
  5. Audience growth trends with valuable marketing strategies
  1. Does not show contacts in segments
  2. Some disabled emails may be sent anyway

Integrated with Other Popular Shopify Apps:

Mailchimp, Klaviyo, Attentive, Smile.io, and Postscript

Pricing Plan

  • 15-day free trial
  • Free plan
  • Starter plan @ $30/month
  • Growth plan @ $45/month
  • Conversion plan @ $70/month

8. Shopify Email

8. Shopify Email 

Customer Rating: 3.8/5 (over 997 reviews)

Key Features

Shopify Email is the best app for store owners for free Shopify email templates with pre-built automation templates.

This simple free app gives you all the essentials needed to create and automate branded emails in minutes. Shopify Email gives you tons of sales-focused templates that you can use to showcase your products, and prices, and check out links in emails. You can also segment your email list so you can send highly personalized and targeted emails to the right people. And with its multi-language interface that supports over 20 languages, you can reach customers from different regions.

  • Send emails directly from Shopify ensuring seamless communication with customers
  • A wide-selection of email templates to create visually appealing emails
  • Full control over creating emails that resonate with your audience
  • Pre-built automation to simplify email-marketing efforts

Pros and Cons

Pros Cons
  1. Free for lifetime
  2. Multi-language interface
  3. Simple and easy-to-use interface
  4. Fully integrates into Shopify
  5. Regular updates and upgrades
  6. Single dashboard management on Shopify admin without need for third-party app integration
  1. It may compress some images thus making them blurry
  2. Doesn’t support RTL languages

Integrated with Other Popular Shopify Apps:

Shopify Flow

Pricing Plans

Available at no cost.

Conclusion

Email template apps can be a huge time saver for busy entrepreneurs such as yourself. Hopefully, the Shopify custom email templates on this list will aid you in creating email templates you can use time and again. So, feel free to leverage these apps in crafting effective email and SMS marketing campaigns for your Shopify store!

FAQ About Best Shopify Email Template Apps

Abby Zeng

Content Manager

I’m deeply passionate about SEO and creating engaging content. My initial goal is to deliver high-quality, informative, and entertaining content that stands out in the digital landscape. By merging analytical insights with creativity, I aim to boost traffic for websites.

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