Product Marketing Manager – US

Job Title: Product Marketing Manager

Location: North America (Remote/Hybrid)

Employment Type: Full-time

Channelwill is a fast-growing SaaS company in the Shopify ecosystem, empowering global merchants to build stronger post-purchase experiences and retention strategies. With over 300,000 merchants served, our suite of apps spans order tracking, returns & exchanges, shipping protection, reviews, and loyalty programs—helping brands drive repeat purchases and long-term customer value.

We are looking for a Product Marketing Manager (PMM) to be one of the founding members of our North America marketing team. This role will bridge product, marketing, and go-to-market execution, ensuring our solutions are positioned effectively in the competitive Shopify ecosystem.

The PMM will define messaging, build positioning frameworks, craft compelling narratives, and enable our sales and customer success teams with the right materials to drive adoption and expansion.

• Product Positioning & Messaging: Develop clear, differentiated positioning and messaging for our product suite (post-purchase, retention, and loyalty solutions).
• Go-to-Market Strategy: Partner with Product and Sales to plan GTM launches, create launch playbooks, and drive adoption.
• Competitive & Market Research: Track market trends, competitor offerings, and merchant needs to identify opportunities.
• Sales Enablement: Create pitch decks, battle cards, one-pagers, and case studies to support Sales and CSM teams.
• Customer Insights & Storytelling: Work closely with customers to capture testimonials, case studies, and success stories.
• Content & Demand Support: Partner with Growth Marketing to produce thought leadership, blog posts, and campaign content that align with GTM priorities.
• Metrics & ROI: Measure the success of product marketing initiatives with adoption, expansion, and pipeline contribution KPIs.

• Bachelor’s degree or higher in Marketing, Business, Communications, or related field.
• 2+ years of experience in product marketing, growth marketing, or related roles in SaaS or eCommerce.
• Strong understanding of the Shopify ecosystem or broader eCommerce SaaS landscape.
• Experience launching products or features from concept to GTM execution.
• Excellent storytelling and communication skills—both written and verbal.
• Data-driven mindset with the ability to analyze market and customer data to inform GTM strategy.
• Self-starter who thrives in a fast-paced, high-growth startup environment.

• Competitive salary and performance-based bonus.
• Opportunity to be an early member of Channelwill’s North America team, with high visibility and impact.
• Work directly with leadership to shape product narrative and GTM playbooks.
• A collaborative culture that values ownership, customer obsession, and growth.