Shopify Banner Size: 8 Free Tools to Optimize in 2024

For competitive e-commerce merchants, having an appealing merchandise picture can greatly enhance the probability of customers clicking through to the website. A successful online shop picture can be very efficient in boosting customer curiosity and even goodwill towards the merchant, so it is very important to pick the right picture.

Secondly, there are different formats of images within a website, all of which can potentially affect the loading speed or browsing sensitivity of the website, which can also affect the customer experience; even different image formats present different effects on different electronic devices. For example, when looking at an image on a mobile phone and on a computer at the same time, the viewer’s feelings are diametrically opposed.

In this article, we will discuss the image size and format of Shopify in depth, provide suitable optimization tools, and make pointers on how to make good images for the engine. Hopefully, this can help you stand out in the fierce competition.

Why is proper Shopify image size important?

The correct and appropriate size of Shopify images is very important for outlets; leaving aside the content of the image, a larger image can obviously attract the attention of consumers, but the shortcomings of a large image are also obvious: when consumers click on the link, the site will inevitably be too large because of the image caused by lagging; some impatient consumers will choose to exit at this time to choose other products.

But if you choose a small image, it may be difficult for consumers to notice the important information about the product, and some impatient consumers may choose other products because they can’t see the key points in the first place. 

The loading speed of small images is excellent, but at the same time, you may not be able to ensure the quality of their images. So it is very important to find a suitable image size for your product, because this image will make an impression on the consumer for the first time.

There are different Shopify image formats you need to know.

The different formats of the pictures directly determine the loading speed of the consumers after entering the website; too large a format may cause “the text has been loaded, but the picture is only loaded out of half” of the embarrassing situation; in order to avoid such a situation, inserting the appropriate pictures in different links is crucial. 

Common formats include PNG for high-quality images, which are of course larger, and JPEG for images that contain a variety of colors, which are not small but may be compressed by the website and will inevitably result in distorted images. Merchants should have a certain understanding of the characteristics of each format so that they can put the right picture in the interface of different products and also enhance the customer experience.

The best image size for your Shopify store

According to the above-mentioned JPEG and PNG formats, perhaps still many people cannot distinguish the difference between the two. The following table lists the different types of commodities suitable for the image format and the recommended image size. I hope to give merchants some useful references:

Product TypeRecommended FormatRecommended sizesReasons for selection
ClothesJPEG1024 x 1024This image is large enough to show the details of the dress, and JPEG keeps the colors bright!
FoodJPEG800 x 800JPEG format can make the food products look more attractive, so the images can promote the customer’s desire to purchase
Electronic productsJPEG1000 x 1000JPEG and the size of this image combined can allow consumers to clearly see the details and features of the product. The business can be photographed in detail to amplify the advantages of the product.
FurnituresJPEG1200 x 1200This size allows the customer to visualize the overall details more intuitively, and the larger size also allows the customer to have a certain imagination of how the furniture will be placed in the home, which also promotes the customer’s desire to spend money.
JewelriesPNG 800 x 800PNG can provide a transparent background for the product, through which the customer can see the details of the jewelry more directly.
Household productsPNG1200 x 1200Many household items need to be clearly shown what they are used for, and the PNG feature can give them room to shine!
Care ProductsPNG800 x 800Some care products, such as beauty equipment, are some of the smaller size of the product; transparent picture format can be product details, so that customers have a clearer understanding of the product.

The above table provides a few major categories of products in the e-commerce site and the recommended image format; the actual application, merchants should still be adjusted according to the different characteristics of each product, and to maintain the clarity of the picture on the basis of the size of the picture as much as possible compressed to ensure that customers point into the site after the loading rate.

8 free useful tools to optimize your Shopify images

Adobe Photoshop:

Adobe Photoshop is widely used; sometimes just pointing a document into a computer will ask whether to open in Adobe format. Adobe Photoshop is widely used in business activities or personal projects because its features can meet most of the needs of the customer, such as image editing, color processing, resizing, etc., and it can even provide It can even provide the function of batch processing, which can save a lot of time and manpower costs for businessmen.


Image distortion is a problem that many businesses struggle with. Web pages may have lagging problems because of too large images, but if you shrink the image before inserting it into the web page, the image may become blurred for a number of reasons. 

TinyPNG does exactly what its name suggests: it can easily shrink image files without damaging the quality of the image, and it is easy to use; you just need to put the image into the website, and then it can be quickly compressed to produce a new TinyPNG not only accepts PNG format images but also JPEG format. For businesses that need to batch process large images, TinyPNG’s features are essential.


ImageOptim functions similarly to TinyPNG and helps customers solve the problem of images that are too big. It is a very efficient optimization tool and uses a variety of compression algorithms to compress different image types to different degrees, again without damaging the visual quality of the image. 

The only difference is that ImageOptim is specifically for Mac devices, and most of its users will be younger; it also has a very simple interface, so novices can use it without any pressure. 

Ideal for businesses that need to process large batches of images, compresses images in real time and ensures that they are of the highest quality, and helps businesses to make image optimisation on their websites or outlets smarter and more automated, so that shop management can be made more efficient.


Optimizilla focuses on optimizing images of products that require “transparency,” such as jewelry, furniture, electronics, and other products that need to be shown in detail, where a detail of the product needs to be enlarged many times without distorting it, and Optimizilla meets the needs of merchants in this unique way.

Image Resizer:

ImageResizer can crop and easily optimize images and is better for beginners. It’s best for the kind of images that don’t need complex adjustments and can be rendered well with simple optimization, and the interface of this software is also very simple, which can help newcomers to the e-commerce industry prepare their images quickly.


Pixlr is different from other tools in that he can directly log on to its website for image optimization; he does not need to go to a separate download of software; and his function is also very complete, including the size of the picture cropping, compression, and even having to add filters to the picture. You can make the JPEG format picture more beautiful.


GIMP and Adobe Photoshop functions are similar; a business can meet most of the needs of the tool; he is more detailed for the optimization of the picture, so some of his functions will charge some fees, which is more suitable for some high-end positioning and not too much of a cost burden for the business.

How do I make SEO-friendly Shopify images?

shopify banner size

Producing a Shopify image that has good search engine results is more than simply inserting an image on a web page; the image necessarily needs to be constantly optimized in order to improve its visibility to search engines and customers.

Firstly, one needs to consider whether the size of the image is the right size. Too large a picture will inevitably cause the web page to lag, slow refresh, and so on, which will inevitably give consumers a bad shopping experience. In the above text, there are many software programs that can compress images without reducing their quality, and they can help merchants solve this problem.

Secondly, the format of the file is also very important; the JPEG format can be more clear to show the color of the picture, such as clothes, shoes, painting tools, and other products. 

The color of the product plays a very critical role. png is suitable for transparent backgrounds, such as jewelry, etc. If there is clutter in the background of the items or different colors of the decorations, the customer may not be able to catch the key elements of the product and also be unable to see the details of the product. 

If the background is cluttered or decorated with different colors, the customer may not be able to catch the key elements of the product or see the details of the product. So it is also very important for businessmen to find the right format for their products.

In search engines, keywords play a decisive role. It is recommended that merchants decorate their websites with keywords that are inserted underneath the pictures; this makes it easier for customers to understand the product and also enhances the visibility of the product in the search engines.

Merchants can also correctly use ALT tags to introduce pictures and product content in a clear and concise manner, and remember to always add keywords in the text!

Merchants should also consider how the image will look on different electronic devices. Customers may inevitably use mobile phones to open the web page, so the effect presented on the mobile phone can be consistent with the computer? This is where it is important to optimize the image into a format that can be compatible on both computers and mobile phones to boost customer goodwill.

How to find out image sizes on your website

Finding the size of the picture actually has little to do with the electronic device system; you need to find the corresponding search engine, such as Safari, Chrome, and so on, in order to find the size of the picture on the web page. Take Chrome as an example.

After opening the picture on the webpage, select the picture and right-click, then choose “Inspect.” The code information about the whole webpage will appear; the code information of the picture part will be highlighted automatically, and generally it will be shown as a layer of blue text. 

Then you can easily find the size of the picture. The size of the image can then be easily found. You can also right-click on the blank space on the web page, select view page source code, and then search for the file name of the image. You can also find the corresponding size information.

What’s Next?

This post is divided into several sections explaining the importance and applicability of Shopify images. In this fast-moving era, the time consumers spend on each product depends on whether the images are appealing or not. 

The above content focuses on the format of images, how to optimize images, how to use images to enhance the visibility of the product, and other topics, which explain how to use images to enhance the customer’s goodwill towards the product or merchant.

Successful images can obviously help merchants bring in more customers. While optimizing images, they can also be combined with some efficient apps to achieve better results. 

Merchants can optimize their images and put them together with product promotions on Trustoo, which can help them gain more onlookers; or after optimizing their images and gaining more consumers, they can use the CW Back in Stock Restock Alert to replenish their stock in time, so as to avoid delays in getting their products back in stock after shoppers have consumed them.


  1. What is the best format for Shopify banner?

For Shopify banners, there is no best format; only the most suitable one can effectively enhance the user experience. Before choosing a format, it is important to think about the characteristics of the image—whether it is colorful, whether it has a transparent background, whether it needs to be shown in detail, etc. 

The JPEG format is ideal for colorful images and also combines the characteristics of small file size, high quality, etc.; the PNG format clearly helps merchants to show the details of the product. 

The PNG format clearly helps merchants show the details of the products. Therefore, merchants need to judge what format is most suitable based on the characteristics of the products and pictures.

  1. What is the standard image size for Shopify?

Images in Shopify are generally square, and to take into account that the same effect can be rendered on different electronic devices, the recommended size for merchants is generally 2048 x 2048 pixels, which ensures that high-definition images can be rendered without affecting the page’s refresh speed.

  1. How do I resize an image banner in Shopify?

When you need to adjust the size of your image banner, it is usually recommended to adjust it in the Shopify backend or using third-party software. 

The above article recommends several different tools, such as Adobe Photoshop, Image Resize, Pixlr, etc. Merchants only need to choose the corresponding tool according to the needs of the image banner adjustment.

  1. What size is a website banner image?

The size of the website banner image usually depends on the design and layout of the website, and you need to consider how to layout it to present the best visual effect.

Half of the width should be between 1200 and 2500 pixels and the height between 400 and 600 pixels, and the specific details should be adjusted by the businessmen according to different situations. And when determining the size of the banner image, it is necessary to confirm whether it will present the same effect on different devices, because some web pages that can be displayed on computers will be compressed and distorted when presented on mobile phones, and the consumers’ experience will also be greatly affected.

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