As a Shopify merchant, you know that customer reviews aren’t just about collecting opinions — they’re one of the most powerful tools to build trust, showcase your brand, and drive conversions. That’s where Okendo stands out. But with several pricing tiers, you might be asking:
Which Okendo plan fits my business best?
Is it worth the investment?
In this guide, we’ll break down Okendo’s pricing, what you get with each plan, and how to align your choice with your store’s specific needs and growth stage.
What Does Okendo Offer That Justifies the Price?
At first glance, Okendo may seem like a more premium-priced review app — especially compared to free or lower-cost alternatives. But what you’re paying for isn’t just a basic review widget. You’re investing in a conversion-focused, brand-aligned customer content engine that grows with your business. Here’s what sets Okendo apart:
1. Highly Customizable Review Forms
Okendo lets you collect far more than star ratings and basic text. You can ask targeted questions that matter to your customers — like “fit,” “skin type,” or “product usage frequency” — making each review more informative and helpful. These attributes don’t just build trust; they actively reduce returns and increase buyer confidence.
2. Visual UGC: Photo & Video Reviews
Visual content is king when it comes to online credibility. Okendo encourages customers to upload high-quality photos and videos — and makes it easy to display them throughout your store. This type of social proof can significantly boost product page conversion rates.
3. Google Shopping Syndication
If you’re running Google Shopping ads, Okendo can sync your product reviews directly into your listings. That’s not just about vanity — having reviews in your ads improves CTR, Quality Score, and ROAS.
4. Deep Integration with Your Tech Stack
Okendo integrates seamlessly with Klaviyo, Postscript, Attentive, and loyalty platforms like Smile.io and Rivo. This allows you to embed review requests into automated flows, personalize messaging based on customer behavior, and even reward customers for leaving reviews.
5. Built-In Q&A and Attributes Filtering
Okendo includes product Q&A and filters that allow shoppers to sort reviews by relevant attributes — like “size runs small” or “sensitive skin approved.” This not only builds trust but helps customers make faster purchase decisions.
6. Brand-Forward Customization
Unlike many review apps that look generic out of the box, Okendo gives you full control over styling. You can match review displays to your fonts, colors, and tone — which makes reviews feel like an extension of your brand, not a third-party add-on.
7. Scalable Performance and Reporting
From basic analytics to product-level insights and keyword sentiment analysis, Okendo helps you understand how reviews are influencing customer behavior — and where there are opportunities to improve.
Okendo Pricing Plans (as of 2025)
Here’s a simplified breakdown of their current pricing structure:
| Plan | Monthly Price | Key Features |
|---|---|---|
| Essential | $19/mo (up to 200 orders) | Basic reviews, attributes, photos, Q&A |
| Growth | $89/mo (up to 500 orders) | Video reviews, Google Shopping syndication, custom questions |
| Power | $299/mo (up to 2,000 orders) | Advanced integrations, VIP support, review rewards |
| Advanced/Enterprise | Custom pricing | API access, full suite, dedicated success manager |
Note: Pricing is based on monthly order volume. If you exceed limits, you’ll automatically be upgraded or prompted to switch plans.
Okendo offers tiered pricing based on your monthly order volume and the features you need. As your store scales, the platform unlocks more advanced tools to help you build trust, boost conversions, and integrate with your marketing tech stack.
Here’s a breakdown of the three core plans.
1. Essential Plan – $19/month
Best for: New or small stores processing fewer than 200 orders per month.
This entry-level plan is ideal if you’re just starting out and want to begin collecting product reviews without a big upfront investment.
What’s included:
- Text and photo reviews: Customers can submit reviews with product photos to help build trust.
- Review attributes: Add tags like “True to Size” or “Skin Type” to make reviews more informative.
- Q&A functionality: Shoppers can ask questions about your products, and either you or previous buyers can answer.
- Basic branding options: Match review widgets to your store’s look and feel with customizable colors and fonts.
- Automated review request emails: Automatically send review requests after a customer makes a purchase.
- Up to 200 orders per month: Pricing scales with volume — if you go over, you’ll need to upgrade.
Use case:
You run a niche Shopify store selling items like candles, home goods, or accessories and want to build initial trust through basic but credible user-generated content.
2. Growth Plan – $89/month
Best for: Scaling brands with up to 500 monthly orders.
This is Okendo’s most popular plan for merchants who need richer content, better insights, and integration with other marketing tools.
What you get (everything in Essential, plus):
- Video reviews: Let customers upload short clips — a game-changer for apparel, beauty, or fitness brands.
- Google Shopping syndication: Your reviews can appear in Google Shopping results to enhance visibility and CTR.
- Custom form logic: Ask different questions depending on the product type — e.g., request “skin type” for skincare or “shoe size” for footwear.
- Email/SMS marketing integrations: Sync seamlessly with Klaviyo, Postscript, Attentive, and more.
- Advanced analytics: Deeper insights into review trends, common themes, and customer feedback.
- Up to 500 orders per month: Flexible scaling as your volume grows.
Use case:
You sell fashion or beauty products and want to display fit info, skincare type, or demo videos in your reviews. You also rely on Klaviyo to automate post-purchase campaigns and want to bring review data into your flows.
3. Power Plan – $299/month
Best for: Established DTC brands with high volume (up to 2,000 monthly orders) and complex needs.
At this level, you’re looking for full customization, automation, and advanced integrations to take your review strategy to the next level.
Included features:
- Review incentives: Reward customers with loyalty points for submitting reviews (integrates with Smile.io, Rivo, etc.).
- Custom CSS & widget flexibility: Fine-tune styling to perfectly match your brand’s UI/UX.
- API access & webhooks: Push and pull data as needed for custom workflows or headless builds.
- Team collaboration tools: Manage users, set permissions, and review performance by team members.
- Granular product-level reporting: Drill into review sentiment, keywords, and trends by SKU.
- Priority support: Faster response times and access to a dedicated support team.
- Up to 2,000 orders/month
Use case:
You’re a growing DTC brand doing 1,000+ orders/month, running loyalty programs, using advanced tech stacks, and needing review data to power marketing, product dev, and customer service decisions.
4. Enterprise Plan – Custom Pricing
Best for: Shopify Plus brands or global businesses with complex setups.
This plan is tailored to your exact needs. You’ll get everything in the Power plan, plus:
- Support for multiple storefronts or languages
- Custom review syncing across sites
- A dedicated customer success manager
- Custom SLAs and billing terms
- Higher API limits and security options
Use case:
You run a multi-brand or multi-region Shopify Plus operation and need tight control over integrations, infrastructure, and localization.
So, Which Plan Should You Choose?
| Business Stage | Recommended Plan | Why It Works |
|---|---|---|
| Just getting started (under 200 orders/month) | Essential ($19/mo) | Affordable way to build trust with basic reviews |
| Scaling up with photo/video content | Growth ($89/mo) | Richer reviews, integrations, and better analytics |
| Established DTC brand with integrations & loyalty programs | Power ($299/mo) | Advanced controls, API access, and deep reporting |
| Shopify Plus or multi-storefront setup | Enterprise (custom) | Full customization and scalability for global operations |
Final Thoughts
Okendo isn’t the cheapest reviews app out there, but it’s built for brands that care about storytelling, social proof, and conversion. If you’re looking for a scalable solution that grows with your store, it’s absolutely worth the investment.
But let’s be honest: not every Shopify merchant needs all the bells and whistles. If you’re looking for a more affordable, simpler, but still powerful way to collect reviews, build trust, and drive conversions — it’s worth exploring Channelwill reviews.
Channelwill Reviews offers many of the core features Shopify merchants care about — from photo and video reviews to Q&A, automatic review requests, and seamless branding — but at a lower price point and with an intuitive setup that doesn’t require a developer.
