The New Year seems to arrive in a flash, and as the most important time of the year, everyone buys New Year’s gifts for family and friends. The competition between e-commerce brands at this time will become extremely fierce. Sales during this time represent not only the culmination of the previous year’s hard work but also a crucial beginning to the new year.
At this time, it is important to adopt the most correct and suitable marketing activities for you. Choose the right marketing activities for merchants to quickly increase awareness and consumer goodwill, but also for you to follow the other activities to do under the pavement.
We’ll follow up on this article with a list of 20 campaign suggestions that we hope will be effective.
What Motivates People to Make New Year’s Resolutions?
One of the most common reasons people make New Year’s resolutions is to improve their lives and make positive changes.
Because the New Year is a time for new beginnings, it inspires people to reflect on the decisions they have made and the actions they have taken over the past year. After reflecting, most people will set goals to achieve previously unmet milestones as well as personal development and a better life. And New Year’s marketing can bring forward everyone’s goals for the New Year, such as what new habits to adopt, what new interests to develop, and so on. This is where New Year’s marketing is especially important, as it may be the one idea that inspires consumers to plan for the coming year.
For a more in-depth look at how to put these motivations to work in your marketing efforts, especially during the festive season, the short answer is that if you’re not implementing New Year’s marketing techniques, you’re missing out on potential gains. Furthermore, the New Year is your last chance to seal the deal before consumer spending drops and stagnates until around March.
The right marketing strategy will give your sales a huge boost. You can also capitalise on the post-holiday shopping rush. In addition, launching a new product or loyalty programme around the New Year may generate more interest in the following months. Even better, you can also use your New Year marketing ideas to generate leads.
When should I start my New Year marketing ideas?
It’s too late for businesses to decide which new year marketing idea to adopt in New Year’s month, and there’s not enough time to prepare the props that will be used for the campaign, such as the decoration of the shop, the creation of the online coupon function, and other materials, and so on.
It is recommended that you start thinking about your new-year marketing idea at least three months before New Year’s Eve, but remember to keep it a secret from everyone! After Christmas, around the 27th or 28th of December, merchants can start forecasting their New Year’s campaigns to customers.
Consumers are just calming down from the Christmas frenzy, and it’s a great time for them to start embracing the New Year. New Year’s campaigns can run for more than half a month, which is enough time for merchants and consumers to get to know each other and can point to the direction of their strategy for the year ahead.
The Best 20 New Year Marketing Ideas
1. Countdown to New Year’s promotions
Sellers can promote their products through limited-time events, especially during the New Year’s period. First of all, you need to post on social media to inform your consumers in advance about your New Year’s event plan, giving them some time to prepare. Then you need to insert a “timer” on your brand’s official website so that when people enter the website at the appointed time, they know exactly when the event starts and ends. The timer can also create a sense of urgency, which will make people feel that the discounted price will be gone in a flash, which can motivate customers to buy.
2. New Year’s email campaigns
You can build up your brand’s reputation by creating a series of emails that engage your audience with a holiday theme. Start by promoting your upcoming product, and keep updating the product information on a daily basis. Gradually expose more information about your product’s functions and highlights in each subsequent email. When the New Year approaches, prepare an email with a special offer that will attract people. This approach not only keeps subscribers engaged but also gradually builds up their expectations for your products. The email content encourages them to look forward to each email. This strategy is designed to increase revenue and customer engagement during holidays, as well as conversions.
3. Hot topic promotion
Companies can combine their products with existing New Year’s hot topics and New Year’s social phenomena; this will effectively attract people’s attention to read the articles and understand your products. Also, some hot topics have memes; playing around with memes will make consumers think that the company is very youthful and in touch with the people, which can enhance the brand image.
4. Social Media Contests
Organise a social media contest on the topic of “New Year’s New Me.” Through this contest, you can increase your brand awareness and visibility. Users can be invited to take and post videos or pictures when they are using our products and send them on social media. They can demonstrate how they achieve their goals by using our products. This will encourage our users to participate in the creation by setting up different prizes. Innovative and inspiring works will be awarded through the selection of winners and rewarded. This kind of activity can enhance users’ awareness and enhance the brand’s image without spending a lot of money.
5. New Year, New Look
By combining the atmosphere of the New Year festival with the redesign of the official website, With the use of good-looking colors and festive visual effects coupled with New Year’s phrases, words, etc., you can create a visually appealing official website that embodies the spirit of the New Year. Once consumers enter the website, they will immediately feel that the brand is ready for the New Year, which not only attracts people to pay more attention to the company but also prolongs the time they stay on the website and increases the conversion rate.
6. Gift Guides
Create a New Year’s guide with the needs and functions that the product can fulfil as a New Year’s gift for a different group of people. Explain why the product would make an excellent gift during the New Year. talk about the usefulness of each product and the needs it can fulfil for various occasions in the New Year in detail, which can be broken down into the consumer’s interest, age group, and also the price of the product. Also, remember to include some attractive photos and links to make it easy for customers to make purchases; this method can effectively boost sales.
7. Flash Sales
On New Year’s Eve or New Year’s Day, you can launch an offline quick flash shop; therefore, customers can not only see the product online but also touch it in real life. Throughout the marketing of the physical store, it will effectively increase consumption because the physical store can enhance the user’s experience of the product. There will be more physical sales than online virtual sales, so customers will feel more value for their money. Also, this flash store has a time limit; once the time passes, the store will disappear. This can also stimulate the customer’s desire to buy; customers will make hasty purchases before the flash store disappears.
8. New Year’s event hosting
If your company specializes in this aspect of event hosting, you can take advantage of this by offering customized New Year’s Eve party package events and services. These can be created to incorporate New Year’s elements, including special entertainment or special meal offers, which is a great opportunity for your business to develop a unique competitive edge that highlights the uniqueness of your restaurant and your brand. Customisation is available according to different customer tastes, but make sure everyone will find a dish they enjoy eating.
9. Year in Review
Create a “Year in Review” report to share with your audience your company’s key accomplishments, milestones, and efforts in the community over the past year. The report should talk about major events, product launches, customer success stories, and corporate social responsibility efforts. To make the text more understandable and engaging, use attractive images. Highlighting these success stories not only promotes the company but also showcases the company’s efforts in sustained growth, innovation, and community involvement. Showing a company’s history can increase consumer trust and loyalty.
10. Charity or Cause Marketing
Throughout the New Year, companies can gain positive change by having a worthy charity. Implementing a method of donating a percentage of sales to a charity for a fundraising campaign is an approach that not only demonstrates your company’s dedication to social responsibility. It can also strengthen your relationships with your customers, enhance your brand reputation, and help more people. Resulting in a win-win situation for both the company and the community.
11. New Year’s Resolution Quiz
Create a New Year’s quiz on social media during the New Year. The purpose of this quiz is to help our users find their interests quickly through a test or some questions. Through the collation of data from the quiz, companies can target customers with the most suitable recommendation that will meet their expectations easily. This tailored strategy can increase user engagement while improving conversion rates.
12. Limited Edition Products
Introducing limited-edition New Year’s products, such products have unique appeal. Companies can make the product with New Year elements. The limited availability attribute of the product needs to be emphasised regarding the time of sale. By creating a sense of urgency, consumers are enticed to act quickly before the product sells out. This strategy not only increases immediate sales but also enhances the scarcity attribute of the brand.
13. Customer Appreciation
A great way to ring in the New Year is by sending well-written letters to you to thank your existing loyal customers. This kind of regard is more than just a formality; it’s more like a meaningful way to thank them for their continued support. Customized letters make customers feel valued, and special offers can increase customer loyalty while driving purchases. This approach can have a very positive effect on maintaining relationships with customers.
14. New Year’s Eve Giveaways
Organize a New Year’s-themed lucky draw on social media to increase user interaction with the brand. With a lucky draw full of unknown awards. During the lucky draw process, participants should be encouraged to spread the event on the internet. For example, every time they share on social media, they can get an extra chance to win the draw. This will not only increase participants’ chances of winning but also dramatically expand the campaign’s reach.
15. Influencer Collaborations
Collaborate with other industries for portfolio marketing. When looking for collaborators, suitability is more important than fame. Companies need to look for brands in the marketplace that have the right tone for their company. After that, companies can find the similarities between the two brands to merge in combination marketing. This strategy can increase your brand’s visibility and reputation, especially at such an important time as the New Year.
16. Create your own discussion group
During the New Year period, merchants can use various offers to attract fans to join their own fan groups, such as discussion groups on WhatsApp. After fans join the discussion group, merchants can follow up with fans in the group and interact with them, such as through prize quizzes and other activities, with prizes being brand coupons; they can also organize regular seminars on different topics, where fans can discuss with each other and share their opinions, and so on. This not only strengthens the connection with customers but also makes them feel the warmth of the brand.
17. Game Interaction
During the New Year, consumers interact with each other in many games. There are many countries with very many game traditions they can choose from; for example, many people in China like to play some card games with their families during the festive season. At this time, some of the merchants who make party games can take this opportunity to market to everyone and can also design some games to guide people to interact with each other, and the prizes will be coupons.
18. Buy one get one free marketing campaign
In addition to giving away coupons, merchants can also offer “buy one, get one free” campaigns to attract customers. Merchants can declare that the promotion will be the last wave of products sold, that there will be no more such products in the shop, and launch a limited-time buy one, get one free campaign. This not only creates a sense of urgency for consumers but also allows them to feel that they are getting a good deal at a lower price, which also enhances customer adhesion to the brand.
19. New Year’s slogan
Creating a catchy slogan is very good for brand promotion by embedding the brand and product information in the slogan. The slogan needs to be easy to remember and contain the key messages that the brand wants to express. These slogans have very strong communication properties and can spread quickly on the Internet, attracting potential customers.
20. Big Landmark
Produce a large landmark building for consumers to check out and spread on the internet. For example, during the New Year, companies can produce a large Yuanbao sculpture and place it right next to the store, which can stimulate their curiosity. Also, it can attract people to take pictures to tag on social media, and the store can organize activities to match the event, such as taking pictures and posting them with tags on social media to get a gift. This method can effectively combine the brand and the new-year atmosphere, satisfying the user’s curiosity and enhancing brand awareness.
Tips to Run a Memorable New Year’s Ad Campaign
1. Pretend to be a consumer
Marketing activities during the New Year can be said to be exceptionally fierce. Enterprises want to win in the many competitors, so we must stand in the consumer’s point of view to think, “What kind of New Year do I want to live in?” Only in this way can consumers feel the heart of the enterprise, thus enhancing their goodwill towards the enterprise.
2、Officially announce Christmas activities
They need to promote their New Year campaign through different channels, such as email, website, TV ad, social media platforms, or short videos. They need to let consumers know that they are ready for the New Year campaign.
3. Creative New Year campaigns
Merchants need to be creative with their New Year campaigns, not just lowering the price of their products; for example, merchants can publish interesting posts to increase interaction with customers, send greetings to customers to increase their goodwill, and so on.
4、Set the time of the new year marketing campaign
Merchants need to plan their marketing time carefully, including the time of material purchase, the date of activity preview, the official start date of the activity, and the end date of the activity. Good time management can make your New Year’s Eve marketing activities more effective.
1. How do you market the New Year?
New Year’s marketing requires a lot of thought. After identifying the right New Year’s marketing campaign, the first thing you need to consider is the budget and projected revenue of the overall New Year’s campaign. Then you need to consider which avenues to use to notify your customers of the New Year marketing campaign—will it be through a greeting email or through an offline shop promotion? Does the promotion process require the option of working with KOLs to promote the New Year ad? With all of these major issues out of the way, you’ll be able to be more committed to your New Year’s Eve marketing campaign, and consumers will have a much better experience.
2. How do I create a new-year marketing plan?
There are several key steps that need to be taken to develop a marketing plan for the new year. The first point is to determine what kind of target audience is being targeted for this campaign, and then you need to find out the preferences of this group so that you can create a marketing campaign that suits them. The second point is to stay on top of things and create a timeline to follow so that the overall campaign will be very organized and logical. The third point is to choose the right offer programme. What can be done to make the consumers feel the offer and still keep the business profitable?
3. What are examples of good marketing campaigns?
McDonald’s made a couple of social media posts in 2014 where they made it clear, in just one short and humorous sentence, that their Christmas marketing campaign was on. The use of the brand and the topic of ‘New Year’ made it clear to customers: “What is the brand? What are they doing? “
4. How can I increase sales in the new year?
The main goal of a New Year’s marketing campaign is to increase the profitability of your business. Simply offering attractive discounts is not enough; merchants need to think of new ways to boost spending. For example, choosing to go for a partnership with KOLs and asking them to help the brand market some specific products; or changing the product packaging for a limited period of time as many customers will go for the packaging and choose to buy it.
5. How do you promote a new market?
When a business owner is entering a new market, there is a lot of prep work that needs to be done. For example, they need to figure out what the main age group is in the market’s audience, what are their cultures and traditions, who are the famous KOLs in the new market, and what are the best ways to get in touch and work with them, and so on.
The 20 New Year marketing ideas given in this article contain ways to promote New Year marketing, such as greeting emails, New Year advertising, etc. Additionally, it offers some customer interaction strategies that retailers can use to strengthen their relationships with customers during the New Year.
The New Year is an annual opportunity to boost reputation and reach out to a large number of new customers, so it’s very important to choose effective partner software. Such as Parcelpanel, which provides real-time notifications about order logistics, and Loloyal, which offers a number of interesting marketing solutions from different customers that are highly effective in helping merchants choose the right software for the New Year’s marketing campaigns.