Rivo Shopify app’s 2025 updates bring a series of thoughtful enhancements designed to help you create a more personalized and engaging loyalty experience.

One of the most notable changes is the introduction of rolling expiry for VIP tiers. Instead of resetting a customer’s status at fixed intervals, VIP levels now adjust dynamically based on real-time customer behavior.

This makes it easier to reward your most loyal customers consistently without abrupt drops in status, encouraging sustained engagement over time.

Another major improvement is the redesigned customer account experience.

Your shoppers can now access a fully branded “My Account” section where they can view their loyalty points, earned rewards, and account history in a clean, mobile-friendly layout. This update puts everything in one place and gives you more control over branding, helping build trust and improve user experience.

Additionally, Rivo now allows for custom reward prefixes. This means you can rename reward codes with meaningful labels—like “SPRING-10” or “GIFT25”—to match your seasonal campaigns or promotions.

This small but impactful change gives you greater flexibility in how you market your rewards and create cohesive, branded experiences across your store.

Together, these updates show how Rivo continues to evolve in line with Shopify’s latest features, making your loyalty and referral programs even more powerful and adaptable in 2025.