e-Commerce Expert

Social proof is when people check what others are doing before they make their own choices. For your ecommerce store, it’s how you get new customers to trust you and…

Bad reviews are so common in ecommerce. In fact, Gominga found that customers are 21% more likely to speak up after a bad experience than a good one. Still, one…

Testimonial advertising is when you use real customer feedback to promote your products. It is a part of digital advertising, it leans into “organic” word-of-mouth more than polished copy. These…

A survey from Syndigo revealed two important statistics about online reviews: 80% of consumers will skip products with no reviews, and 97% of them value recency when buying a product….

Many ecommerce brands are obsessed with getting new customers, so they spend too much money on ads and paid campaigns. But do you know where you should focus your efforts…

Relationship marketing is a strategy where ecommerce brands focus on building long-term relationships with existing customers. With this, they increase repeat purchases and their customer lifetime value (or CLV). Since…

Did you know that it now costs merchants $29 to acquire each new customer? The same research showed that customer acquisition costs have gone up 60% in just the last…

Imagine not having to stress about paid ads or worry about slow sales because customers keep coming back to your store. Sounds like a dream? Well, it’s possible with an…

Have you ever heard of Shopify Sidekick? It’s Shopify’s step to welcome AI into its system and let merchants automate some of their common tasks. It’s a much-needed move for…